Branding //

It all starts here. It’s the first impression and the long term relationship that you create with your people.

I will create a brand that represents YOU… your story, your passion and your audience.

Branding gives you the power to stand out from your competitors and be proud of the business you’ve created. When you follow a well thought out brand strategy and style guide it creates consistency which then creates trust and loyalty with your audience. It makes your life simpler because your entire brand is organized in a way that can be applied throughout your entire business.

DELIVERABLES


 

BRAND STRATEGY

PRIMARY + SECONDARY LOGO

MARK(S)

PATTERN

COLOUR PALETTE

FONT SYSTEM

BRAND GUIDELINES

 


STEP 1 : DISCOVER


To be able to create a brand that represents you… your story, your passion and your audience I need to know the ins and outs of your business. Here you will fill out a client questionnaire where you can tell me all the wonderful things that you’ve put your heart and soul into creating. We will then discuss it over the phone to make sure we’re both on the same page. This is important to proceed to the next step.

STEP 2 : STRATEGIZE


Here I will take all the building blocks that you gave me in the questionnaire and our phone chat and create an in-depth brand strategy. This will include researching your target market and your competitors to make you stand out and attract the right people. Your brand strategy will include your brands passion, purpose, audience and visual inspiration (moodboard). This will be our guide that we continually refer back to throughout the rest of the branding process to make sure we stay on brand. You will also be able to use it after we are finished working together to make sure that you continue to be consistent.

STEP 3 : DESIGN


Next, I will create your brand visuals based on the brand strategy that was created in the previous step. I take a one concept approach when it comes to design. This allows me to play around with all different design concepts which will direct me towards one strong concept that I will present you. Instead of offering you a handful of ‘OK’ concepts you will receive one concept that is the best solution for your brand based on your brand strategy. You will receive an in-depth PDF presentation that includes your primary and secondary logo, mark(s), pattern, colour palette and font system. Each brand visual will include a written explanation.

STEP 4 : REFINE


Here I will gather your feedback and we will discuss what is working well and what needs to be refined to better follow your brand strategy. There are two rounds of refinement included to achieve the best solution for your business and yourself.

STEP 5 : PACKAGE


Our work comes to an end and I package everything up for you to start sharing with the world. You will leave with a well thought out and organized brand which will give you confidence, brand consistency, and create more trust with your audience.

STEP 6 : ADD ONS


This step is optional. If you decide to add-on an additional service this is where I will complete the design(s). Similar to your brand visuals you will receive one concept and two rounds of refinement for each piece.

“It is hard to decipher exactly what your brand is. Although you know yourself, it is overwhelming to put together a perfect representation of yourself – but from looking on the outside. This is where Sarah absolutely excelled. Sarah took everything about me and created the most amazing brand strategy and design. It feels like me, and I feel really proud of all of it. I know it will help me take my business to the next level. Sarah is so professional, attentive and on the ball. She is very detail oriented, and asks all the right questions. She helped pull out details I never would have thought of but that are an instrumental part of my business. I am so happy with the result!”

— Jen Ziegler, Re/Max Sales Representative

Brand Add-Ons //

Branding is my main service that I offer to new clients with the availability to add on additional services once your brand is complete.

I love taking a brand that I’ve created and designing their collateral. It’s so amazing to see everything come together. Plus this allows me to establish long-term and meaningful working relationships with my clients which I love.

If you are interested in brand add-ons please fill out my contact form and explain in detail what you’re looking for. Then we can further discuss the options and how we can continue to work together.

ADD-ONS
but not limited to…


 

BUSINESS CARD

BROCHURE, POSTCARD, FLYER, POSTER

LETTERHEAD

EMAIL MARKETING OPT-IN DOCUMENT

CLIENT WELCOME PACKAGE

SERVICE/PRODUCT INFO PACKAGE

SOCIAL MEDIA GRAPHICS

BRAND CONSULTATION

ART DIRECTION