Dance London //

branding, print material, digital material, banner design, web design

Dance London is a dance studio located in London, Ontario, Canada, owned and operated by Ashley Aarts. Their philosophy is much different than most dance studios – they do not compete or examine their dancers but instead focus on technical training and the love for dance. At Dance London you become apart of a family where everyone is treated equally in a loving, supported and encouraging environment. I wanted to create a brand the represents just that. A brand that focuses on their audience – parents looking for a one-of-a-kind dance studio that enhances their child’s life.

“I had the pleasure of working with Sarah on the rebranding of my business. Sarah really took the time to get to know my business and what it is that makes my business unique and stand out amongst my competitors. Her creativity amazes me as she truly captured what Dance London is all about. Now when you go to our website or walk into our studio everything feels cohesive. Working alongside Sarah was easy…she is kind, funny and just an all around amazing person. From the beginning stages to the end result everything went so very smoothly. If you are a business owner looking to rebrand, you will not be disappointed with The Design Truth!”

— Ashley Aarts, Owner of Dance London