I’m going to take you back to 2011 when I decided to take the plunge and start my own business.
I founded The Design Truth because I wanted to design brand identities for businesses that truly represented who they are and their vision. I wanted my clients to receive a logo, website and marketing material that they were proud of and gave them the confidence and the power to be successful.
Through the years I started to get busy working with all different types of businesses from dance studios to feed mills to countertop manufactures. I accepted all types of jobs from small to large and didn’t target a victory client. This caused me to veer away from what The Design Truth was supposed to be about – creating brand identities that represented businesses true values.
Instead, I just pumped out the material and hoped that it benefited the businesses I was working with. I became an order taker, which put me into a downward spiral feeling like I was just treading water to stay afloat.
It sucked. Literally.
It sucked all my time, energy and motivation out of me and made me dislike what I was doing. I was trying to wear too many hats for a wide range of businesses.
I felt like a scam because I didn’t really know a lot about the industries I was working with. I wanted to help the businesses grow and for them to see results from what I produced instead of just completing a task they asked for – hence feeling like an order taker. Even though I liked the businesses I was working with and I learned a lot, which grew my skills tremendously, I still didn’t feel confident with my business or myself.
Something had to change.
I started taking courses, learning more about personal branding, honing in on what I love and thinking about how I wanted to live my life, instead of what I thought was the ‘right’ way to live and run my business according to others.
It came down to going back to 2011 and remembering why I named my business The Design Truth.
Yes, I needed to fine-tune a lot of things but reliving the memories of why I started my business in the first place made me realize that I’ve steered away from my vision and gave me motivation to follow my initial dreams to focus on branding.
And voila, here I am today.
I’m a… Drum roll please… personal branding strategist and designer for women life coaches.
I’m on a mission to create personal brands for women life coaches that truly represent who they are, their vision and target their victory clients.