Picture of Sarah Gillies

Check out my story!

I’m Sarah Gillies, your go-to-girl for personal branding.

Just a heads up that I blab so it’s a long one but I promise it’s worth your time if you want to know how The Design Truth has evolved into what it is today. Plus I’ve added some fun personal bits …because why not, right?!

Feel free to jump to a section your interested in by clicking on a button below.

BUT if you got the time, please read my full story. It will give you a sense of who I am and more than likely make you feel less alone as I’ve probably been in the same shoes your wearing right now (no matter if they are stilettos, Converse or cowboy boots).

A flash from the past
Why personal branding?
Why life coaches?
What makes me different?
Let’s get personal

A flash from the past

Old photo of Sarah Gillies

Me in 2012

I’m going to take you back to 2011 when I decided to take the plunge and start my own business.

I founded The Design Truth because I wanted to design brand identities for businesses that truly represented who they are and their vision. I wanted my clients to receive a logo, website and marketing material that they were proud of and gave them the confidence and the power to be successful.

Through the years I started to get busy working with all different types of businesses from dance studios to feed mills to countertop manufactures. I accepted all types of jobs from small to large and didn’t target a victory client. This caused me to veer away from what The Design Truth was supposed to be about – creating brand identities that represented businesses true values.

Instead, I just pumped out the material and hoped that it benefited the businesses I was working with. I became an order taker, which put me into a downward spiral feeling like I was just treading water to stay afloat.

It sucked. Literally.

It sucked all my time, energy and motivation out of me and made me dislike what I was doing. I was trying to wear too many hats for a wide range of businesses.

I felt like a scam because I didn’t really know a lot about the industries I was working with. I wanted to help the businesses grow and for them to see results from what I produced instead of just completing a task they asked for – hence feeling like an order taker. Even though I liked the businesses I was working with and I learned a lot, which grew my skills tremendously, I still didn’t feel confident with my business or myself.

Something had to change.

I started taking courses, learning more about personal branding, honing in on what I love and thinking about how I wanted to live my life, instead of what I thought was the ‘right’ way to live and run my business according to others.

It came down to going back to 2011 and remembering why I named my business The Design Truth.

Yes, I needed to fine-tune a lot of things but reliving the memories of why I started my business in the first place made me realize that I’ve steered away from my vision and gave me motivation to follow my initial dreams to focus on branding.

And voila, here I am today.

I’m a… Drum roll please… personal branding strategist and designer for women life coaches.

I’m on a mission to create personal brands for women life coaches that truly represent who they are, their vision and target their victory clients.

Are you a life coach wanting to create your personal brand? If so, awesome, I’m here to help!

Why personal branding?

Image of Sarah Gillies from The Design Truth

My serious face… well, trying

If you struggle with branding yourself, I’ve been in your shoes.

I unfortunately suffered from a mild case of the ‘pretending to be someone else to be successful’ disease.

Shocked? It’s true.

Through the years of growing my business I didn’t know what I wanted. I felt like I had to follow in other brands footsteps to be successful, but it turned out nothing felt right. The more I faked it the less confident I was and the more I was steering away from what I really wanted for my business.

Once I took the bull by the horns and snapped out of it (thank goodness!), I started to feel more confident, motivated, and me again.

Being a personal branding strategist and designer gives me the ability to share my experiences and relate to my clients because more than likely, I’ve had the same struggles your facing. It also gives me the creative freedom that I love.

I’m the kind of person that doesn’t just love one kind of style. Or have a favourite colour (don’t get me started on that one…). So personal branding gives me the opportunity to develop and design brands of all different styles because they are created around each client’s unique self.

Let’s just say, I have finally found my ‘thing’. My ‘happy place’. My ‘passion’. My ‘sweet spot’. My ‘niche’. My ‘gold ticket’ and I can’t wait to share it with you.

Create a brand that screams YOU!

Why life coaches?

Image of Amanda Weber

“I arrived on Sarah’s virtual doorstep over 4 years ago with a new business to brand and build an online presence for. It has and continues to be such a great experience. Sarah is extremely talented graphically but also in collaborating for branding that really captures the essence of her clients. I often refer others who share the same experience and delight with their branding project outcomes.”

Amanda Weber, Happiness Coach

I should be asking “why NOT life coaches”?!

Umm… because you (a life coach) are awesome.

You offer amazing services to people that allows them to have a happier and healthier life. There are so many people that are struggling and your services get them out of their funk, which I just love.

Also, life coaches excel when they have a good personal brand, which based on everything that I’ve said already (props to you if you’ve read everything – sorry, I tend to blab), you can see that I love personal branding.

Not going to lie, working with life coaches is fairly new to me, but I’m loving it so far.

I’m always interested in learning more about your business and looking for ways to help you grow and be successful. Please feel free to share your journey with me so I can learn more about your business, how you got to where you are, what you struggle with and what your dreams and goals are.

The more I know about life coaching the better I can help my clients stand out from the crowd.

I’m sure you agree when I say there are a crap load of life coaches. Don’t worry, that’s a good thing because it shows you people need you!

Having a good personal brand makes you be the fruit loop in a bowl of cheerios. I will help you really hone in on your true self by letting it shine through your personal brand.

You have an awesome personality so make it shine through your voice and visuals.

I can’t wait to work with you because you deserve to LOVE your brand. I want you to be able to look at your brand as a whole and think “this is totally me and I love it!”.

Find out more how personal branding can help you as a life coach.

What makes me different?

Image of Sarah Gillies from The Design Truth

Me being me

No I don’t call myself an expert; actually I never will.

Why you ask?

Because I don’t think anyone is an expert. I’m continually learning and growing to better serve my clients. I share advice with you that I 100% believe in and that I actually use myself. BUT that doesn’t mean that what I preach is the only answer. There’s a slew of things out there on that big ol’ world wide web that can help you grow your personal brand, but there’s only one of ME.

Yes, I offer similar services that others do. But like I mentioned, there’s only one me in the world.

Here’s what you get when you work with me:

  • loyalty
  • trust
  • a personal cheerleader
  • patience
  • understanding
  • fun
  • creativity

Keep reading… you can learn more about me in the ‘Let’s get personal, personal’ section!

We’re the perfect match. See how we can work together.

Let’s get personal, personal

Did you sing it to the Oliva Newton-John’s song ‘Physical’?
Don’t be shy, I did too.

A photo of me and my husband on our wedding day

Husband and I being our normal selves

I’m not the one to share all my deepest secrets and life events to the world. I’m actually opposite which I believe is perfectly a-okay for personal branding. You don’t have to share every little thing about your life to have a killer personal brand.

Yes, you need to stay true to who you are and be authentic with your audience, but you don’t need to be totally transparent with your personal life if it doesn’t feel comfortable.

Just find your sweet spot feels right.

Be authentic but be comfortable with what you share.

So I don’t feel like a stranger to you, here’s a little bit about me:

  • I’m a WordPress lover
  • Colour makes me smile, but don’t ask me what my favourite colour is.
  • I suck at spelling and grammar so no judging 😉
  • I married my high school sweetheart and as cheesy as it sounds, it was one of the best days of my life
  • I love to laugh and lucky for me my husband is pretty, pretty funny… just ask my friends
  • I’m a beer lover but won’t pass up a wine night
  • I drag myself to the gym just because I probably ate chicken wings and pizza the night before… and I probably haven’t got off my butt for a day and a half from being in front of my computer.
  • I’m a small town girl, which I think has influenced who I am today
  • I have a cat named Bear that is pretty much a human
  • Grew up taking dance lessons. Nothing is better than bustin’ a move on the dance floor with your friends
  • Since age 13 I’ve played hockey. You’d think I would be an all star by now but sadly I’m not, I just love the game and the friends that I’ve made.
  • Being comfy is my guilty pleasure. I love a good sweatpants and hoodie combo. But I’m not going to lie, every once in awhile, I love getting dolled up too.
  • …and the most recent awesomeness in my life is waiting to meet my little one in January! Yep, I’m turning into a Mompreneur!

There you have it. That’s me. High five to you if you made it to the end.

Now that you know my story, I would love to help you with yours.

Find out how I can help you create a personal brand that’s 100% you!